Lili.ai Insights
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User Persona
User Persona
Chris Patterson
Age: 29
Education: Computer Science degree
Hometown: San Francisco, California
Family: Single
Occupation: Software Engineer
Chris is a health optimization enthusiast who wants to improve workout performance.
Chris is a health optimization enthusiast who wants to improve workout performance.
"I don't need someone to explain what HDL means - I need a tool that can instantly spot patterns, flag optimization opportunities, and show me exactly how my interventions are working over time. Data without actionable insights is just noise."
Goals
• Extract advanced insights and correlations from biomarker data
• Track detailed progress and identify trends across multiple test cycles
• Get specific, evidence-based optimization recommendations
• Benchmark performance against optimal ranges (not just "normal")
• Quantify the impact of supplements, diet, and lifestyle changes
Frustrations
• Time-intensive manual analysis of complex biomarker relationships
• Lack of sophisticated trend analysis and pattern recognition tools
• Generic recommendations that don't account for his specific optimization goals
• Difficulty correlating lifestyle interventions with biomarker changes over time
Natalia Wilson
Age: 34
Education: Bachelor's degree in Marketing
Hometown: Austin, Texas
Family: Married with two children (ages 6 and 9)
Occupation: Marketing Manager
Natalia has a busy life and want to improve her health at the same time.
Natalia has a busy life and want to improve her health at the same time.
"I want to take control of my health, but I feel like I'm speaking a different language when I look at my blood test results. I need answers that actually help me make better choices for my family and myself."
Goals
• Understand her health status without medical jargon
• Make informed lifestyle changes based on results
• Prepare educated questions for doctor visits
• Track health progress over time
• Be proactive about family health
Frustrations
• Medical terminology confusion and complex reference ranges
• Time-consuming online research that often leads to more confusion
• Unnecessary anxiety from not understanding what results mean
• Inability to prepare questions or cross-check results before doctor visits
User Journey Map
User Journey Map
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